Website, alerts and phone app redesign
Ents24 is a live entertainment website that provides listings and information, and directs visitors to tickets for events encompassing live music, clubbing, cinema, theatre, arts, days out and stand-up comedy.
Website redesign
The site allows visitors to track artists and venues to be notified when a new event is added featuring that artist or venue. During the time I was working there, I redesigned the company website to update the outdated look and feel, make it responsive, and improve the user experience.
I also updated the brand guidelines. We worked using an agile methodology, launching an MVP and iterating on new functionalities. To test it, we used a beta version and A/B tested it. The changes resulted in an increase of 30% in the conversion rate.
I redesigned the email alerts that users receive with new events, redesigning them and making them trackable so we could measure where users clicked on the emails if they opened the event or bought tickets.
I also redesigned the phone app for Android (Gigalerts), and two new products: Boost Buttons and Gif Finder.
